The Cost Of Hair Care
There was a statement in yesterday’s post . “Black Americans spend more on hair care products than the gross national product of many African countries.” This was tossed out in a careless moment, which is not a good thing to do. Today’s post is an investigation. For purposes of this report, America’s gross national product is the republican party.
Finding out how much African Americans spend on hair care is more google intensive than this slack reporter imagined. Madame Noire has a feature, Black Women Spend Half a Trillion Dollars on Haircare and Weaves! Why? “Black women spend half a trillion dollars to keep our hairstyles tight, our weaves looking good and our “kitchens” tamed. Why do we do this?” The $500 billion figure might include pain and suffering. Target Market News is more conservative, reporting “Personal Care Products and Services – $6.66 billion”.
In the chatter about a Chris Rock movie, Good Hair, the phrase “9 billion dollar hair trade industry” is used. The Magazine Publishers of America report that advertising spending on “Hair Products & Accessories” was $1,242,700 in 2007.
The short answers are “a lot”, and “we don’t know”. It is probably less that $500 Billion. For the purposes of this feature, we will go with a conservative estimate. This would be Target Market News. Since not all “Personal Care Products and Services” are hair related, we will call our number Five Billion. This is probably a conservative figure, but for our purposes it will do.
The second part of the statement was “Black Americans spend more on hair care products than the gross national product of many African countries.” The numbers come from Wikipedia and the International Money Fund. There are sixteen African countries with GNP less than $5 billion. They include: Mauritania, Swaziland, Togo, Eritrea, Lesotho, Burundi, Sierra Leone, Central African Republic, Cape Verde, Djibouti, Liberia, Seychelles, The Gambia, Guinea-Bissau, Comoros, and São Tomé and Príncipe. The last seven have a GNP less than the amount spent advertising hair products and accessories for Black Americans.
This was written like H. P. Lovecraft. Pictures are from The Library of Congress.