Checkout Line Stories

Posted in Uncategorized by chamblee54 on December 15, 2010

This may come as a surprise, but tabloids don’t always tell the truth. A website called Gawker did a study recently on five checkout line favorites, Us Weekly, Star, Life & Style, In Touch, and OK!. The fearless five was studied on coverage of rumors about breakups, pregnancies, marriages, engagements, adoptions, and reconciliations.

In the publications studied, US Weekly rated as the most accurate. 35% of her cover stories were true, while 59% of her overall tales passed the smell test. Star and OK! were in a virtual tie for last place.

The study focused on those five dead tree publications. The grocery store champion People is mostly a venue for press releases, and does not play the gossip game. The online world was ignored (As Perez Hilton should be), as was the corporate “lamestream media”. The so called legitimate newspapers slant stories through spin and selective reporting, rather than outright falsehood. They also report on issues like wars and the economy, while Star is concerned with when Brad Pitt last took a shower. As for the advertising in these various outlets, let the buyer beware.

If you really want to know, notes about the methodology of the gawker are available. HT for this matter goes to kikoshouse. The pictures, full of truth and beauty, are from The Library of Congress.

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