Super Size Me 2: Holy Chicken!

Posted in Library of Congress, Undogegorized by chamblee54 on July 20, 2021

Super Size Me 2: Holy Chicken! was recently the featured presentation at a documentary discussion group. Morgan Spurlock, is the auteur. In Super Size Me, Mr. Spurlock lived on a McDonald’s diet, and survived. SSM was successful enough to justify a sequel.

SSM2HC is not as much a documentary, as it is a “reality” show. Mr. Spurlock wants to open his own restaurant, with healthy food. A consultant sells him a bite of reality. “You know, consumers crave this food. They’re not willing to sacrifice the taste. But there’s this interesting shifting definition of health, so it’s not necessarily 100% healthy for you. It may be bad for you, it’s fried, but it’s got some vegetables in it, so you feel better about it. -So it’s a perception.” Another consultant tells him about the “health halo.” A pinch of lettuce, under the bun, makes the burger taste healthy.

Mr. Spurlock decides to go with chicken, and raise the birds himself. Mr. Spurlock will take the poultry that he raised, and feature them at his own restaurant: Holy Chicken. Nobody knows where he gets the capital, not to mention the time to make it all happen. Mr. Spurlock even has time to call the FDA, on camera, and ask about the rules are for labeling chickens “free range.”

The practices of “Big Chicken” get worked over. (An eye-rolling shot of Marietta’s Big Chicken was cut from the finished film.) It is tough to get real facts here. The giant poultry suppliers have some shady practices. It is in their best interest to keep the story from getting out. A warning letter is sent out by Thomas Super, “Senior Vice President Communications the National Chicken Council.”

The story rolls on. Mr. Spurlock finds an old Wendy’s, in Columbus OH, to house Holy Chicken. The place is decorated, employees are hired, and the media is alerted. Starting a new restaurant is another capital intensive, 25-hour-a-day job. Except for Morgan Spurlock. He takes time out, from his chicken farm, and his restaurant start up, to go to Washington DC. Mr. Spurlock goes, without an appointment, to the National Chicken Council. The plan is to invite Thomas Super to the Holy Chicken grand opening. Mr. Super declined the invitation.

SSM2HC is a joke. The consultants used are real. One wonders why they would participate in something like this … it must be true, there is no bad publicity. CCD Innovation, in $an Francisco, is a real company. Their story took a sad turn. “Kimberly Egan, CCD Innovation Partner, loses battle with breast cancer.” Ms. Egan is the other lady at the table in this clip.

No discussion of Morgan Spurlock is complete without his Me Too story. In December 2017, with the release of SSM2HC eminent, Mr. Spurlock released a statement about his problem. It is uncertain why he chose to do this, but it had consequences. It puts a different spin, on SSM2HC, to know about Morgan Spurlock. Pictures today are from The Library of Congress.

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